Search Engine optimization (SEO) is a method to improve your website ranking via keywords, Meta tags and descriptions. It is the process of getting free, organic, editorial or natural results. The aim is to increase the rank of the website in search engines results. There are numerous companies providing efficient SEO services Islamabad. The most important thing is to work keeping the rules of Google or other search engines.
There are numerous methods for this purpose. Among these following
the standards of Schema.org is the one. It is a standard according to which websites
code is written so that the search engines may find it efficiently. It is referred
as embedding structured data on the webpage. It is done by using microdata,
itemscope, itemtype, itemprop. Schema is microdata which makes search
engine parsing easy and effective interpretation of information.
SEO is also improved by adding canonical references to the
website. Canonical references are the links added to the website which takes
user to the external page. It helps search engine in understanding your content
to item on the web page.
Numerous companies offer SEO services Islamabad.
Since it is the vital need of web world, everyone has to go for it. Some success
factors of SEO are bifurcated into following factors:
On-page Success Factors: The content and its efficient
utilization is in the control of author or publisher and developer of the
website. These controlling factors make it on-the page success. Whether the
page contains enough data to help search engines parse through the web page or
the content is in accordance with the SEO standards.
Off-Page Success Factor: These are the factors that could
not be directly controlled by the publishers. Search engines use this since
they learn through this automatically.
There are certain things which should be avoided while doing
SEO. Violations of SEO include various things:
Thin or shallow content: when the search engine crawler
couldn’t crawl deep down. Also the content that lacks the material loose the
ranking.
Cloaking: to display totally different content than what
search engines sees and what human see is referred as cloaking. It is charged
with heavy penalty.
Keyword Stuffing: To over-load the page with mostly used
keywords is called key-word stuffing and it is heavily penalized by search
engine primarily Google.
